WHITE LABEL PPC AGENCY

White Label PPC Services That Maximise ROAS

Rising CPCs and black-box automation are putting pressure on paid media returns. As your white label PPC agency, we manage the full PPC cycle, from campaign setup and optimization to reporting, all inside your client’s ad accounts and under your brand.

✓Flat management fees, never a percentage of ad spend ✓Campaigns run in your client’s own accounts and reported under your brand ✓Search terms and creative reviewed weekly, not quarterly
Live in 5–7 days · Month-to-month · NDA on day one

Get a free PPC account audit

Wasted spend, quick wins and a scoped plan, back within 4 business hours.





    →By the numbers→

    A white label PPC management company
    your clients can bank on

    Median results across 40+ partner paid media accounts managed from 2023 to 2026, measured in each client’s own ad platforms and GA4, not modeled estimates.

    3x
    Increase in qualified conversions
    50%
    Lower acquisition costs after 90 days
    22%
    Average wasted spend recovered
    95%
    Partner retention rate
    →The white label PPC reality→

    Why agencies turn to
    white label PPC outsourcing

    Six reasons agencies choose white label PPC outsourcing instead of building and managing a full media buying team in-house.

    ↗

    RISING CPCS, SHRINKING RETURNS

    Ad costs keep climbing. Without ongoing optimization, the same budget buys steadily less traffic and fewer qualified leads.

    ◉

    CLICKS BUT NO CONVERSIONS

    Traffic looks strong, but weak landing pages, offers, or audience targeting can stop those clicks from turning into real customers.

    ⚙

    AUTOMATION WITHOUT STRATEGY

    Smart bidding and Performance Max can amplify poor inputs, including weak targeting, bad creative, or a poorly structured account.

    ◎

    NO VISIBILITY INTO WHAT WORKS

    Blended reporting makes it hard to see which campaigns, creatives, and keywords are actually driving leads, sales, and revenue.

    ↻

    WASTED SPEND NOBODY CATCHES

    Search terms go unchecked, irrelevant queries keep spending, and budget disappears before anyone spots where the waste is coming from.

    ▤

    TOO COSTLY TO STAFF IN-HOUSE

    Hiring a senior media buyer, creative specialist, and analyst can cost more than the accounts they are brought in to manage.

    Align your clients' ad spend
    with their revenue goals

    Get a revenue plan
    →Complete white label PPC management→

    White label PPC services that cover
    every paid channel and platform

    Six white label PPC services, delivered under your brand, from paid search and shopping to programmatic. Every campaign build, optimization update, and monthly report comes in your templates, ready to send.

    01

    White Label Paid Search

    High-intent search campaigns built for conversions and profit, not impression share vanity metrics.

    Google Ads Microsoft Ads Search terms QA Bid strategy Landing page tests
    Learn more →
    02

    White Label Paid Social

    Audience-first social campaigns with creative testing loops that keep CPAs falling.

    Meta Ads LinkedIn TikTok Pinterest Reddit
    Learn more →
    03

    White Label Shopping & Feeds

    Feed hygiene and Shopping structures that turn catalogues into predictable revenue.

    Google Shopping PMax Merchant Center Amazon Ads Feed optimisation
    Learn more →
    04

    White Label Programmatic & Display

    Prospecting and retargeting across the open web, YouTube and CTV with real placement control.

    Programmatic Display YouTube Ads CTV Retargeting
    Learn more →
    05

    White Label Creative & Landing Pages

    Ad creative and post-click pages produced to your brand guidelines — never watermarked.

    Ad creative Static & video Landing pages CRO testing
    Learn more →
    06

    White Label Tracking & Reporting

    Conversion tracking you can trust, and dashboards your account team presents without translation.

    GA4 Server-side Looker Studio Attribution
    Learn more →
    →Platform coverage→

    The platforms our white label PPC
    management team runs every day

    Certified specialists for each channel, with every platform license and bid management tool included in your white label PPC management fee. No extra logins or tools for your clients to manage.

    Google Ads
    Google AdsSearch, PMax, Demand Gen
    Meta Ads
    Meta AdsFacebook & Instagram
    Microsoft Ads
    Microsoft AdsBing search & audience
    YouTube Ads
    YouTube AdsIn-stream, Shorts, CTV
    LinkedIn Ads
    LinkedIn AdsB2B and ABM targeting
    TikTok Ads
    TikTok AdsSpark ads and UGC
    Pinterest Ads
    Pinterest AdsShopping and discovery
    Reddit Ads
    Reddit AdsCommunity targeting
    Amazon Ads
    Amazon AdsSponsored products & DSP
    Apple Search Ads
    Apple Search AdsApp install campaigns
    Snapchat Ads
    Snapchat AdsAR and app campaigns
    Programmatic / DV360
    Programmatic / DV360Open web and CTV buying

    What the best white label PPC
    team does every month

    The full range of what our certified specialists cover on every engagement. It is why agencies trust us as their white label PPC team.

    Account restructures Search term mining Negative keyword sculpting Bid strategy testing Performance Max asset groups Creative testing frameworks Audience layering Server-side conversion tracking Offline conversion imports Feed optimisation Shopping campaign priority tiers Geo and dayparting analysis Landing page CRO tests Competitor auction insights Budget pacing controls Incrementality testing Attribution modelling LTV-based bidding Ad extension optimisation Placement exclusions Brand safety lists Retargeting sequencing Looker Studio dashboards
    →Industries we run paid media for→

    White label services for agencies
    in every major vertical

    Whatever industries are in your client roster, our specialists have managed ad spend in them before, from enterprise media plans to affordable white label services for smaller local accounts.

    ⎃

    eCommerce

    Shopping, PMax, and catalog scaling.

    ◫

    SAAS & B2B

    Pipeline-focused bidding and ABM.

    ✚

    Healthcare

    Compliant creative and local demand generation.

    ⚖

    Legal

    High-CPC lead generation with strict QA.

    ▦

    Finance

    Compliance-aware paid search campaigns.

    ⌂

    Real Estate

    Hyperlocal targeting by market and area.

    ◍

    Hospitality

    Seasonal demand and local search campaigns.

    ◈

    Education

    Enrollment campaigns and lead generation.

    Beyond these industries, we manage paid media across manufacturing, automotive, travel, technology, and many more.
    →Our white label PPC process

    How our white label PPC
    management process works

    Five steps take your account from access to live optimization. Our white label PPC management process gives agencies a proven way to add paid media capacity without building a new team for every client.

    Flat wholesale fees make white label PPC outsourcing practical for smaller accounts, while the same senior media buyers can support larger campaigns and higher ad spend.

    Start step one →
    01

    AUDIT AND GOAL SETTING

    We review the existing account, tracking, offer, and performance, then align on target CPA or ROAS before making any campaign changes.

    02

    Tracking validation

    We verify conversions, values, and server-side events first. Every optimization that follows is based on clean, reliable data your team can trust.

    03

    Campaign architecture

    We structure campaigns around intent, margins, and performance goals, with clear themes, controlled budgets, and a setup focused on what actually converts.

    04

    Launch and weekly optimisation

    Search terms, creative, bids, and budgets are reviewed weekly, with clear optimization updates your agency can confidently share with clients.

    05

    Scale what works

    High-performing campaigns receive more budget, underperforming areas are reduced, and new channels are introduced only when the numbers support the opportunity.

    →Delivered under partner brands→

    Search results that
    speak for themselves

    Three white label SEO programmes we built and ran while another agency's name was on the invoice. Named partner references are shared on the call, with the client's permission.

    Power Machinery Power Machinery

    38% LOWER COST PER ENQUIRY

    Account restructure around machine categories and margin, with search term sculpting that cut spend on unqualified rental queries and reinvested it into high-ticket sales terms.

    White label paid search & Shopping
    Ford’s Plumbing & Heating Ford’s Plumbing & Heating

    2.7x booked service calls

    Local service ads and geo-fenced search built per trade line, with call tracking and dayparting so emergency budget lands when the phones actually convert.

    White label paid search & call tracking
    Desert Vision Center Desert Vision Center

    5.1x return on ad spend

    Meta and Google run together across clinic locations, with creative testing on frames and procedures lifting ROAS every quarter for the partner agency.

    White label paid social & search
    →What partners say→

    Why agencies rate our white label
    PPC agency team

    Illustrative feedback representing the outcomes agencies report from our white label PPC agency team. Names withheld — that's rather the point.

    Wasted spend ★★★★★

    "They found 30% of the budget going to search terms nobody had reviewed in months. That alone paid for the engagement twice over."

    Managing DirectorPerformance agency · Sydney, Australia
    Flat fees ★★★★★

    "No percentage of spend means our margin holds when a client trims budget. It also means nobody is pushing us to overspend."

    CEODigital agency · London, UK
    New service line ★★★★★

    "We sold paid social before we could deliver it. COLAB scoped it pre-sale, we won the account, and the client has never known."

    FounderBranding studio · Ontario, Canada
    Reporting ★★★★★

    "The monthly deck arrives in our template with the optimisation log already written. Our account managers present it unedited."

    Operations LeadFull-service agency · Texas, USA
    Tracking ★★★★★

    "They rebuilt conversion tracking before touching campaigns. First time our client trusted the numbers in two years."

    Head of GrowthWeb agency · Dubai, UAE
    Scale ★★★★★

    "We moved from one Google account to eleven across two quarters without a single new hire on our side."

    OwnerBoutique agency · Florida, USA
    →Paid media insights

    Paid media insights for
    white label PPC partners

    Field notes from the team managing paid budgets every day — what is changing in the auction, and what to tell your clients about it.

    All articles →
    AI search
    12 Aug 20267 min read

    Performance Max is not a strategy: how to structure it so it stops cannibalising brand

    PMax will happily spend a client's budget on traffic they already had. Here is the asset group and exclusion setup we use on every partner account to keep incremental revenue honest.

    CS
    COLAB Search TeamHead of Organic
    Reporting
    05 Aug 20265 min read

    10 reasons your paid creative stopped working

    Creative fatigue is measurable before performance drops. The four signals we watch weekly, and what to ship next.

    Google updates
    28 Jul 20266 min read

    Google AI Max comes to Shopping and Travel campaigns

    What changes in the auction, which controls you keep, and how to brief your clients before they read about it elsewhere.

    White label
    19 Jul 20264 min read

    How to price white label PPC without giving away your margin

    Why percentage-of-spend pricing punishes good agencies, and the flat-fee white label PPC management model we recommend to partners instead.

    →Frequently answered questions→

    Everything you want to know
    about our white label PPC services

    01/WHAT ARE WHITE LABEL PPC SERVICES?

    White label PPC services let your agency sell paid media under its own brand while a specialist team handles campaign strategy, setup, optimization, tracking, and reporting behind the scenes.

    02/WHOSE AD ACCOUNTS DO THE CAMPAIGNS RUN IN?

    Campaigns run inside your client’s own advertising accounts whenever possible. Your agency and client keep ownership of the data, history, audiences, tracking, and campaigns we build.

    03/HOW QUICKLY CAN CAMPAIGNS GO LIVE?

    Most accounts can move from approved scope and access to launch within 5 to 7 business days, depending on tracking, creative, platform approvals, and campaign complexity.

    04/DO YOU CHARGE A PERCENTAGE OF AD SPEND?

    No. Our white label PPC management uses flat management fees rather than taking a percentage of media spend, making costs easier for agencies to forecast and build margins around.

    05/WHO TALKS TO THE CLIENT ABOUT PERFORMANCE?

    Your agency remains the main client contact. We provide reporting, insights, and recommendations your account team can present. If needed, we can join calls as part of your team.

    06/CAN YOU RUN PAID MEDIA ALONGSIDE OUR SEO?

    Yes. Paid and organic search can work together. We can coordinate PPC with your SEO strategy to share keyword, conversion, landing page, audience, and performance insights across both channels.

    07/WHICH PPC PLATFORMS CAN YOU MANAGE?

    Our white label PPC services can cover Google Ads, Meta Ads, Microsoft Ads, YouTube, LinkedIn, TikTok, Amazon, Pinterest, Reddit, Snapchat, Apple Search Ads, and programmatic media.

    08/DO YOU PROVIDE WHITE LABEL PPC REPORTING?

    Yes. Reporting is prepared under your agency’s brand, with performance metrics, conversion data, spend, CPA, ROAS, trends, and clear recommendations your account team can confidently discuss with clients.

    09/HOW DO YOU TRACK CONVERSIONS AND ROAS?

    We validate conversion tracking before optimizing campaigns. Depending on the account, this can include GA4, Google Tag Manager, platform pixels, call tracking, offline conversions, and server-side tracking.

    10/CAN YOU TAKE OVER AN EXISTING PPC ACCOUNT?

    Yes. We can audit an existing account, identify wasted spend and structural problems, preserve what is working, and rebuild or optimize the areas that are limiting performance.

    11/HOW OFTEN DO YOU OPTIMIZE PPC CAMPAIGNS?

    Campaigns are monitored regularly, with search terms, bids, budgets, audiences, placements, creative, and conversion performance reviewed based on account needs rather than waiting for a monthly reporting cycle.

    12/DO YOU MANAGE PERFORMANCE MAX CAMPAIGNS?

    Yes. We manage Performance Max alongside other Google Ads campaign types, with attention to asset groups, audience signals, feeds, conversion data, exclusions, and overall account strategy.

    13/HOW DO YOU USE AI AND AUTOMATION IN PPC?

    We use platform automation where it improves efficiency, but never treat it as a substitute for strategy. Specialists still review inputs, conversion data, creative, search behavior, budgets, and results.

    14/CAN YOU MANAGE PPC FOR MULTIPLE CLIENTS AT ONCE?

    Yes. White label PPC outsourcing is built for agencies managing multiple accounts. Each client receives its own scope, tracking, campaign structure, reporting, priorities, and quality-control process.

    15/DO YOU HANDLE BOTH LEAD GENERATION AND ECOMMERCE PPC?

    Yes. We manage lead generation and ecommerce campaigns, adapting bidding, conversion tracking, creative, landing pages, feeds, audience strategy, and reporting to the business model and client goals.

    16/DO YOU HELP WITH PPC AD COPY AND CREATIVE?

    Yes. Depending on scope, our team can support ad copy, creative recommendations, testing plans, asset development, and messaging variations designed around the platform, audience, offer, and campaign objective.

    17/CAN YOU HELP IMPROVE PPC LANDING PAGE PERFORMANCE?

    Yes. When landing pages are limiting results, we can identify conversion issues and recommend changes to messaging, offers, forms, page structure, calls to action, speed, and user experience.

    18/WHAT PPC BUDGETS CAN YOU MANAGE?

    We support different account sizes, from smaller local campaigns to larger multi-platform budgets. The right approach depends on the market, objectives, competition, conversion economics, and available media spend.

    19/CAN YOU RUN RETARGETING AND REMARKETING CAMPAIGNS?

    Yes. We can build retargeting strategies across supported platforms to reconnect with previous visitors, leads, shoppers, or customers using audiences, creative sequencing, exclusions, and appropriate conversion goals.

    20/WHAT HAPPENS IF A PPC CAMPAIGN IS UNDERPERFORMING?

    We diagnose the problem before increasing spend. That may mean reviewing tracking, search terms, bidding, audiences, creative, landing pages, offers, campaign structure, or conversion quality before deciding what changes make sense.

    Start white label PPC outsourcing
    with a free audit

    The best white label PPC services start with a real account audit, not a pitch — that is how a white label PPC management company earns the retainer. Trusted by agencies across the US, UK and Australia. Book a call and we will audit one client account, show you the wasted spend, and share the wholesale rate card — NDA signed before anything changes hands.

    4.9 ★★★★★116+ reviews
    4.9 ★★★★★141+ reviews
    Google Partner
    Meta Business Partner
    Microsoft Advertising Partner
    HubSpot
    Shopify Partner
    Webflow
    Semrush


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